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(What are you waiting for?)
Instructor: Tracey Wheeler NoonanLanguage: English
Entrepreneurship Masterclass
A Comprehensive Guide to Launching and Scaling Your Business
Course Overview
This course offers a complete roadmap to entrepreneurship, guiding you from the initial concept to the successful launch and scaling of a business. Each section includes in-depth lessons, action steps, examples from real businesses, and templates for practical application. Learn More
Our curriculum is designed by experts to make sure you get the best learning experience.
Interact and network with like-minded folks from various backgrounds in exclusive chat groups.
Stuck on something? Discuss it with your peers and the instructors in the inbuilt chat groups.
With the quizzes and live tests practice what you learned, and track your class performance.
Tracey Noonan is a no-nonsense entrepreneur, bestselling author, public speaker, dyed-in-the-wool Bostonian, and all-around comeback queen. She built businesses from scratch (literally, in her kitchen), survived the chaos of Shark Tank, and lived to tell the tale—preferably over a cupcake. As co-founder of Wicked Good Cupcakes, Tracey turned a sweet little idea into a multimillion-dollar brand and sealed a now-famous royalty deal with Mr. Wonderful, Kevin O’Leary.
But the frosting on the cake? That’s her story of grit.
Three divorces. Caregiver for both her parents and in-laws with Alzheimer’s. Starting over—again and again—is Tracey’s specialty, and she does it all with hustle, heart, and a wicked good sense of humor.
She’s the author of two powerful books: Past, Present & Paris, a memoir that resonated with women age 50+, and My Husband’s Wife, a smart, scandalous novel that toes the line between fiction and juicy truth.
Tracey also created The Cupcake Analogy, an online entrepreneurial course that breaks down business fundamentals in a fun, approachable way. She serves on the board of Build.org, mentoring high school students pursuing entrepreneurial dreams, and actively supports individuals in sober housing looking to rebuild through business ownership.
Her latest venture? Wicked Good Entertainment, a production company she co-founded with her manager and longtime friend Doug Coupe, dedicated to bringing bold, inspiring, and relatable stories to life.
Her motto? Reinvention doesn’t come with an expiration date—and success is even sweeter the second (or third) time around.
tracey@thecupcakeanalogy.com
Rhonda has been in the business of craft beers and spirits for over three decades.
As one of the original founders of Sam Adams Beer/Boston Beer Company, she knew that even though she had already achieved amazing success as one of the lone females in this male-dominated industry but that her best work was yet to come.
Rhonda took her love of whiskey and parlayed it into a gigantically successful company called Boston Harbor Distillery.
This is a fascinating lesson not to be missed!
bostonharbordistillery.com
Ian is a multi-faceted entrepreneur based in South Darmouth, MA. He is the founder of Village Lawn Company, a full-service landscape and property management firm serving over 1,000 clients across Southeastern Massachusetts.
A licensed yacht broker with Islandside Yacht Sales, Ian also owns No Contingencies Charters, a growing fleet offering recreational charters in Cape Cod, Buzzards Bay, and West Palm Beach.
With a background in Business Administration and Entrepreneurship from UMass Dartmouth, Ian began his career mowing lawns at age 13 and now manages teams across marine, real estate, and property service industries. He continues to grow his residential and commercial real estate portfolio in both Massachusetts and Florida, while exploring new ventures and partnerships in the world of business.
In his lesson, Ian shares his knowledge of the short-term rental space, or "Airbnbs" as it's more commonly known.
For as long as I have known Mychal, he has been in the business of inspiring, educating, and creating anything and everything startup. His business, Standout Truck Company, as well as guiding his namesake son, Mychal "The Realistic CEO", on his own path to entrepreneurship, has been nothing short of amazing.
In this lesson, he keeps it real and pulls no punches when it comes to what it truly takes to be a successful and motivational entrepreneur.
standouttruck.comkasey@sparkbusinessconsulting.com
www.sparkbusinessconsulting.com
For over 25 years, Ryan Brautovich has built a reputation as one of the most knowledgeable and results-driven real estate investors in the industry. What sets Ryan apart isn’t just his investment acumen—it’s his hands-on expertise. As a licensed general contractor and former Chief Building Official, he brings unmatched technical insight to every deal. If you're looking to partner with a real estate professional who understands how to identify opportunity, manage risk, and scale success, Ryan Brautovich is your go-to expert. His track record speaks for itself—because great investments don’t just happen, they’re built.
consolidatedgroupllc@gmail.com
603-316-1252
Marcus Palmer began his restaurant career in Cambridge, MA, at John Harvard’s Brew House before quickly rising through the ranks at Legal Sea Foods, becoming their youngest General Manager. He went on to set another record at Morton’s of Chicago and later helped launch Angelo & Maxie’s in Manhattan, training future leaders for the growing brand.
Returning to Boston, Palmer worked with celebrity chef Todd English at Olive’s and later helped open Smith & Wollensky’s Boston Castle location, overseeing national beverage operations. His reputation attracted 3-Star Michelin Chef Jean-Georges Vongerichten, leading Palmer to open restaurants in New York, London, and Mexico City.
After 24 years in the industry, Palmer launched his own ventures, opening Vine Brook Tavern and Great Road Kitchen (GRK), a long-standing success in Littleton, MA. He has also invested in restaurants in Newport, RI. A passionate wine educator, Palmer studied under Kevin Zraly, participated in Oregon’s prestigious Pinot Camp, and has been active in national wine symposiums, celebrating nearly a decade of wine education at his restaurants.
Marcus@GRKOysters.com
Melissa Hubbard is a seasoned executive with over 20 years of experience in the equestrian industry, blending her love for horses with expertise in merchandising, product strategy, marketing, and business leadership. She holds a BA in Business Administration and Equine Studies from St. Andrews University and an MBA from UMass Boston.
Melissa has held key leadership roles at top equestrian brands, including CEO of Kerrits Equestrian Apparel, where she drove global product innovation and brand growth; SmartPak, where she played a pivotal role in merchandising and customer experience; and EquiFit, inc., where she expanded product lines and built strategic distribution partnerships.
Her strengths include product development, team leadership, vendor relations, and business strategy. Passionate about creating value for both riders and horses, Melissa thrives on collaboration, innovation, and purpose-driven growth.
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